The digital strategy should set out what you will deliver, as well as why and how. That said, a digital strategy can't be a comprehensive delivery plan. It should provide direction over detail.

A good middle ground is to make some clear commitments that will build confidence in your strategy. Equally, breaking those commitments is a sure fire way to diminish confidence.

Good commitments are:


Further reading

Roadmaps can be an invaluable tool in communicating your digital priorities. For further advices on developing roadmaps see: