Our strategy

The current three year strategy runs up to 2019 and sets out our vision, mission, strategic objectives and ways of working.

Our vision

An outstanding membership organisation and trade association for all NHS providers, unrivalled in the influence, voice and support we offer our members.

Our mission

To support members to deliver high quality, sustainable NHS care for their patients and service users during a period in which public providers will face unprecedented financial, structural and reputational challenges.

Our strategic objectives

Our ways of working

  1. Member led
    We are a member organisation. To be effective, we need to be excellent at identifying our member’s needs and meeting them. It also means we must be fully accountable and transparent to our members in all that we do.

  2. Patient and quality led

    The NHS needs to be truly service user and patient led to improve health outcomes and the quality of services it provides. This emphasis on patient and service quality sits at the heart of all our work.

  3. Innovative

    If the NHS is to meet the challenges it faces, it needs to innovate and transform, creating radically different patters of healthcare delivery. Our members are in a unique position to help lead and drive this innovation.

  4. Evidence-based

    We aspire to a high degree of professionalism and rigour in all that we do. Our work must be evidence-based and underpinned by robust data.

  5. Collaborative

    We work in a complex, highly interdependent system with many influential players. We rely on our members to generate the evidence we need and we can only deliver our objectives by working collaboratively. We therefore need to be a highly effective strategic partner.

  6. Equality and diversity

    We will promote equality and diversity throughout our organisation, and in the work we carry out with our members. We focus on the links between diversity, staff engagement, quality and productivity and patient experience and the need for greater diversity in leadership roles, including our own brand.


Find out more about our influencing work.

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