Taskforce convene to tackle diversity challenges in NHS communications
12 September 2024
The Taskforce for Diversity in NHS Communications, hosted in partnership with NHS Confederation and NHS Providers, chaired by Edna Boampong, met for the first time on Tuesday 10 September, to begin its work to increase diversity among NHS communicators.
Bringing together prominent leaders from across the NHS communications and engagement profession, NHS leadership and social mobility campaigners, as well as a diverse group of ethnic minority communicators with lived experience of navigating a communications career. The taskforce members can now be announced as:
- Edna Boampong, Programme Director for Diverse and Inclusive Communications, NHS Confederation (Chair)
Shameema Ali, Communications and engagement lead, Chelsea and Westminster Hospital NHS Foundation Trust
Nazareth Ayele-Gayle, Deputy Head of Strategic Communications, NHS England - Adam Brimelow, Director of Communications, NHS Providers
- Dan Charlton, Chief Communication Officer, Sussex Partnership Trust and Centre for Health Communications Research
- Natasha Ferguson, Chief Operating Officer, Taylor Bennett Foundation
- Ranjeet Kaile, Executive Director of Communications, Stakeholder Engagement and Public Affairs, South London and Maudsley NHS Foundation Trust
- Chloe Knight, Head of Communications (EDI), NHS Confederation
- Shak Rafiq, Strategic Communications and Stakeholder Engagement Lead, Bradford Teaching Hospitals NHS Foundation Trust
- Kofi Mensah-Ansong, Marketing Officer and Race Equality and Cultural Inclusion chair, NHS Providers
- Daniel Reynolds, Director of Communications, NHS Confederation
- Claire Riley, Chief Corporate Services Officer, North East and North Cumbria ICB
- Antony Tiernan, Director of Communications, NHS Blood and Transplant
- Meredith Vivian OBE, Non-Executive Director: Health Inequalities & Involvement, NHS Shropshire, Telford and Wrekin ICB
- Sarah Waddington CBE, Non-Executive Director & Social Mobility Activist, Wadds Inc
- Donna Webster, Associate Director of People and Culture, Surrey and Sussex Healthcare NHS Trust
During this first meeting, members agreed on a plan of action to confront the racial disparities highlighted in The State of NHS Communications report, specifically that ethnic minorities remain disproportionately underrepresented in senior leadership roles, with less than 5% of the most senior NHS communicators coming from a minority ethnic background. In addition, almost two-thirds (61%) of senior NHS communicators say they do not have a communications workforce representative of the local communities they serve. In response to these findings, the taskforce plans to focus initially on addressing the lack of ethnic diversity and representation in the NHS communications workforce, while also considering the needs and experiences of the broader range of underrepresented groups.
I think what's also important to think about is if we are looking to increase representation within NHS communications, we must also understand the challenges and the relationship that ethnic minorities have with the service.
The taskforce has established terms of reference and will meet bi-monthly, delivering its final findings and recommendations in early 2025.
One of the things I'd like to see us have a real impact on is helping people understand what it is that we're talking about racism. For many this will be defined by right-wing thuggery, when what actually has the biggest impact is subtle and is quite hard to recognise.
The group is clear on both the urgency for change within the communications profession, across all sectors and the potential for NHS communicators to lead that change and, in doing so, have a positive impact on patient care.
We often talk a good game in the NHS about diversity. Arguably, we don't always deliver and I'm really excited to be part of something that helps make a change.
Get involved: a message from the taskforce
We know that the NHS is committed to challenging racial inequality in its workforce and that some great examples of innovation exist in this space. If you can share information on any work being delivered in your organisation, please get in touch at NHSCommsTaskforce@nhsconfed.org.
We will undertake some primary research to better understand the systemic and structural barriers hindering progress towards diversity in the NHS communications profession.
We are eager to hear from communications professionals from ethnic minority backgrounds, with current, previous and no experience of working within the NHS.
Our survey is due to launch during the week commencing 30 September, and we ask that colleagues share it among their contacts and encourage as many communicators from ethnic minority backgrounds to make their voices heard.
The Taskforce for Diversity in NHS Communications is committed to creating a more diverse and representative communications workforce in the NHS. Follow our progress and join the conversation by using the hashtag #NHSCommsDiversity on LinkedIn.