How Get a Jab, Give a Jab is protecting NHS staff and patients from the flu

Steffi Camm profile picture

02 September 2020

Steffi Camm
Fundraising officer
Unicef UK


Matthew Winn profile picture

Matthew Winn
Chief Executive
Cambridgeshire Community Services NHS Trust


Steffi Camm, fundraising officer at Unicef, describes the Get a Jab, Give a Jab campaign and discusses the tools that they share with trusts who have signed up to the initiative.

Get a Jab, Give a Jab was created by staff in the NHS and other health organisations, who were searching for a new way to incentivise their staff to have their flu jab.

For every flu jab that a staff member receives, their trust or organisation makes a donation to Unicef to help vaccinate children around the world. Not only are these donations helping to provide the vaccines themselves (such as measles, tetanus and polio jabs), but they’re also providing safe transportation and delivery of vaccines, as well as ensuring health workers and trained to manage and administer them. As the 2020/21 campaign launches, we are hoping this year will be bigger and better than ever before.

For every flu jab that a staff member receives, their trust or organisation makes a donation to Unicef to help vaccinate children around the world.

Steffi Camm    Fundraising officer

Right now, the need is like never before. Children are facing the devastating effects of coronavirus in countries where healthcare systems are already on the brink of collapse. This puts children at risk of missing out on life-saving vaccines to keep them safe from preventable diseases like measles, polio and tetanus. But thanks to Get a Jab, Give a Jab, together we’re able to ensure more children are vaccinated around the world.

We created a resource pack to help support NHS trusts and organisations to run a successful campaign.

Steffi Camm    Fundraising officer

We created a resource pack to help support NHS trusts and organisations to run a successful campaign. When they sign up via our website, organisations can download resources for use in press releases and their internal comms campaigns. They will also receive an email journey providing extra information and materials throughout the flu season.


The refreshed materials (available from early August) contains downloadable marketing materials (including social posts and a poster), and a resource pack containing the latest statistics, vaccination pricing and details on how donations will be spent to help protect children in the hardest to reach communities. One of the most requested assets was a screensaver to promote the campaign internally, and this year we are excited to include this in the 2020/21 materials.

Throughout the campaign we encourage organisations to let us know what more we can do to support their campaigns, and all ideas are welcome! Organisations who sign up will have the chance to feedback on how their campaign is going to help us understand what they need to make their 2020/21 flu campaign the most successful one yet.

A massive thank you to all the organisations who joined us for the 2019/20 flu season – we’re excited to work with existing and new organisations, so that together can make the world a safer place for children at this critical time.


Cambridgeshire Community Services NHS Trust’s flu campaign success


Cambridgeshire Community Services (CCS) NHS Trust describes the success they have had in protecting their staff and offering vital vaccines for children around the world.

Our trust is proud to announce that last year’s seasonal flu campaign saw a great increase in the uptake in frontline staff flu vaccinations which helps protect staff and patients against this deadly virus as well as helping thousands of children around the world to get their life-saving vaccine too.

As part of the Get a Jab, Give a Jab campaign last year, the trust pledged to donate vaccines to Unicef on behalf of all staff who received their influenza vaccination, either through the trust or elsewhere. As a result, the trust vaccinated 73.49% of frontline staff, significantly up from 65.65% the previous winter (2019/20) and were able to donate 3,327 vaccines to Unicef to help fight measles, tetanus and polio around the world as well as protecting our staff and our patients.

Last year, the CCS NHS Trust worked in partnership with Public Health England and Unicef using social media, internal communications channels and posters along with a large group of peer vaccinators to dramatically boost the number of staff taking up the vaccination.

This year, the trust once again will be supporting Unicef’s vaccination programme and hopes that even more staff than last year will take up their flu jab to help protect those near and far during these uncertain times.

On average flu kills over 11,000 people every year and hospitalises many more people each year. The flu virus spreads from person to person, even amongst those not showing any symptoms and can cause severe complications, particularly for high risk groups. In these unprecedented times it is more important than ever to get as many staff vaccinated as possible to stop the spread of the virus and protect those most vulnerable.

I want to thank our staff for getting their flu vaccinations last winter and for all their support in helping us to protect our patients and the public.

Matthew Winn    Chief Executive

Our chief executive Matthew Winn said: “I want to thank our staff for getting their flu vaccinations last winter and for all their support in helping us to protect our patients and the public. Thanks to them, we were once again able to make a donation to Unicef and help to protect children around the world against the deadliest diseases.


“The flu season is just around the corner and with the current COVID-19 pandemic, it is more important than ever for NHS staff to get their flu jab to protect themselves, their colleagues, their loved ones and our patients. Flu kills and I would like to urge everyone to get their vaccines early to ensure that we are minimising the risk of spreading the flu and are taking care of others by protecting ourselves.”

About the authors

Steffi Camm profile picture

Steffi Camm
Fundraising officer

Matthew Winn profile picture

Matthew Winn
Chief Executive
@WinnMatthew

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